NO MAKEUP MAKEUP. IT’S A THING!

I’m super excited to share this with all of you! There’s a new face in fashion (no pun intended). Minimal makeup or none at all has become a beloved beauty trend and a runway hit. It’s a powerful statement that is defying the odds and gives a powerful message about self love and confidence. After all, natural flushes is natural makeup in itself. I remember seeing Alicia Keys sporting this look on The Voice and thought she was so awesome for doing so. I’m in love with the idea of swapping foundation, concealer and everything in between for plumped, hydrated and glowing skin. There’s nothing better than wearing a chic outfit while rocking a fresh face. It doesn’t get any cooler than that.

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Still don’t believe me? Here’s how the look is worn on the runway and by our favorites.

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Gwyneth Paltrow embracing a bare face on her 44th birthday.

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Alicia Keys via Into The Gloss.

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Gigi Hadid for Marc Jacobs.

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Kim K at an event for Balenciaga.

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